The window shows the moment that a direct relationship is created between a potential customer and the property in sale or to the rent, this is the business card, and it should be cared in every detail, it must be spoken to the passers-by, attract their view to the good of the estates and incite them to get into the agency. It’s not enough to show the products, but psychological aspects must be recommended that may raise the wish of the unaware passers-by. Fill in a window can tell a lot: who you are? What make you different from the others? What are your highlights?… It is necessary to notice the wide range of the offer and convince a public more and more distracted by many other calls. The solution is to find ways to differentiate from the competition and capture the attention of future customers.
What is the aim of the real estate agency window display?
It’s enough to be aware that we offer a valuable product, and any marketing manager knows that a “valued” product needs a “worked” packaging, a “prestigious” environment and a presentation at the height of the property in its price and its quality.
Real estate windows must be clear and visible in order to attract the attention of the passing public and to obtain optimal results. Storefronts are often the first point of contact a customer has with your business, so it’s important that they catch the attention of passersby. Storefronts are especially important for real estate agents, as they are supposed to display beautiful listings and information about the latest properties available on the market in the area. This means that their displays must be easily updated and have the ability to showcase several different listings.
Your real estate listings are the main focus of your customers. They are the first impression potential buyers or tenants have of a property. Which is really crucial. Even sellers see them as an indicator of how properties are presented and judge your expertise based on that. So, backlit window displays are not only attention-grabbing, but they are also informative, giving customers an excellent overview of a potential property without the need to visit it.
Attraction of new owners through the real estate showcase
Real estate agents are always looking for new ways to attract new clients. Your physical office is great, free place to win over local homeowners. Your real estate agency storefront is the perfect place to talk directly to homeowners, thanks to real estate window marketing opportunities. Remember, a picture is worth a thousand words. By using bright content, you can easily communicate your services and effectively use real estate advertising.
Show your advertisements 24/7
Your office is empty because you and your employees are visiting properties. This is a bad scenario for potential clients, who have seen an interesting property in your window, but are now facing closed doors. The potential customer goes online to find other interesting properties or, even worse, they find the same property at a nearby competitor! By using window marketing for real estate agents, they don’t need to be present to get in touch with customers. Customers can, for example, find your contacts and social networks on a listing to automatically send a request for more information. And this, 24 hours a day, without a website.
Why should you invest in attractive window displays?
While great products and excellent customer service can keep customers coming back, your visuals and branding will be the things that get people into your store in the first place. Your agency’s storefront plays a big role in this, so you need to take steps to make it as up-to-date and eye-catching as possible. If it is well-designed from a technical and aesthetic point of view, your conversion rate will increase. Your message must be captured by passers-by in a short period of time, and the only way to do that is to have beautiful and professional, innovative real estate window displays.
How to animate the window of your real estate agency?
The effective real estate window is the one that allows you to collect seller and buyer leads. Thus, the window must be able to seduce the passer-by, to engrave in his mind the name of your agency at the same time as it invites him to cross the threshold of your door. To this end, the presentation of the window of your agency cannot remain static. It is advisable to generate topics that people who pass in front of your window will remember, so it should be animated with the following methods:
Go for poster holders
Lighting catches the attention and the eyes. There are many ways to make it stand out in your window, such as LED poster holders with backlit displays. Backlit sign holders attract attention and can make you want to look at what is displayed.
Change regularly
In order to avoid a certain sterility of the display and to arouse the interest of clients who were not convinced by a previous display, it is necessary to make regular adjustments and changes to the display in order to remain attractive and so that passers-by always stop in front of your agency to look at the available properties in a constantly changing market.
Maintain a certain balance
Since you can have too much of a good thing, the display of a window card must be carefully balanced to maximize its visual appeal. A busy display with many points of interest can overwhelm the customer until they lose interest.
Accessories
They can often enhance the narrative and make the display something that customers can connect and engage with. Consider investing on a wireless backlit tabletop display holder that is undoubtedly original and creative, it helps draw attention to a particular good or service when the customer is in front of you from your office. But the more creative and original the display is, the more likely it is to catch the customers’ interest and your product or service will be remembered due to the effect of illuminated advertising.
Accurate lighting
Rather than flooding the products with light, targeted lighting will highlight the products being displayed at the time, as well as adding an extra dynamic to the illuminated window display to make it more attractive to the customer.
Integrate graphic display media
Depending on your real estate agency’s budget, investing in a backlit screen on which graphic and photo ads are displayed can extend the reach of communication. The extra details can help attract the eyes of passers-by.
