In a real estate agency, certain displays, such as information on a window display are essential to guarantee transparency and compliance with regulations for customers. Using modern media, such as LED window displays or real estate window displays, also enhances the value of the goods on display and attracts the attention of passers-by. But what exactly are these compulsory displays?
What information must be included in real estate ads?
Real estate advertisements, whether online, in a real estate agency window display or on paper, must include certain mandatory information to guarantee clear and complete information for future buyers or tenants. In real estate agency window displays, this information contributes to transparency and attracts the attention of interested passers-by. Here are the eight most important:
1. Surface area of the property
For condominiums, each ad must specify the living area in square meters. This information is essential, as it gives buyers a precise idea of the space available.
2. Sales price or rent
The price must be clearly displayed, including all costs (or agency fees, if applicable). If the property is for rent, the monthly rent, rental charges and security deposit must be specified.
3. Energy performance diagnosis (EPD)
The EPD
is an essential indicator for buyers and tenants concerned about a property’s energy consumption. The energy label (ranging from A to G) must be indicated to enable a quick assessment of the property’s energy efficiency.
4. Agency fees
If the agency charges a fee for the transaction, the amount must be clearly stated in the advertisement, whether for sale or rent. This allows customers to know exactly what costs are associated with the agency’s services.
5. Municipality and, if possible, district
The location of the property is crucial. In addition to the city, specifying the neighborhood allows potential buyers to better assess the quality of life and amenities in the surrounding area.
6. Co-ownership status, if applicable
If the property is part of a condominium, this information must be included in the ad. In this case, the annual charges and number of lots can also be indicated to give an idea of the organization and costs associated with the co-ownership.
7. Information on natural and technological hazards
In certain zones, it is compulsory to inform potential buyers or tenants of the natural, seismic or technological risks to which the property is exposed. This information contributes to transparency regarding the safety of the property.
8. Year the property was built
Indicating the year of construction gives clues to the overall condition of the building, the regulations in force at the time of construction and, often, the type of materials used.
By ensuring that each of these compulsory statements is included in their advertisements, whether in window displays or other media, real estate agencies reinforce the transparency of their communication and guarantee customers complete, reliable information. Not only are these details essential for complying with legislation, they also help establish a relationship of trust with future buyers and tenants.
How to showcase your property for a successful sale?
What words are not allowed in real estate advertising?
When it comes to real estate advertising, the words chosen must be precise and comply with strict rules, especially for window displays. Indeed, certain terms are prohibited to avoid discrimination, false promises or misleading information. For example, expressions that could mislead as to the nature or condition of the property, such as “unobstructed view” without justification or “new home” for an old property, are not authorized.
To guarantee transparent information and effectively attract customers, agencies use a variety of display media, including Led Window Display SETS A4, Led Window Display SETS A3, Led Window Display Mixed SETS and Panoramic Led Window Display SETS. Each of these formats can be adapted to the specific characteristics of each advertisement, while complying with all regulations.
In addition, Led Window Displays Per Unit and Cordless Tabletop Led Displays add extra visibility to advertisements, especially in shop windows. Elements such as the Light up Led Letters enhance the appeal of the agency, while meeting the expected criteria of clarity and transparency.
So, in addition to choosing the right words, real estate agencies rely on quality signage to offer potential buyers or tenants honest and inclusive information, while taking care to present their properties.
